APR to highlight Lyocell's potential at DTG Bangladesh

Asia Pacific Rayon (APR), a leading global manufacturer of viscose staple fibre products, plans to highlight the potential for lyocell to contribute to the continued growth of the textile and garment industry in Bangladesh at the upcoming Dhaka International Textile & Garment Machinery Exhibition (DTG).

A natural and biodegradable fibre, lyocell is made from wood pulp sourced from sustainable plantations and is used to produce high quality textiles and personal hygiene products. Lyocell by Sateri is manufactured using closed-loop processes that recycle water and solvents, which significantly reduce waste.

The growing demand for sustainable textiles in the global market presents a key opportunity to expand the reach of Lyocell by Sateri and solidify its presence in Bangladesh, which is APR’s key market.

The latest advancements in the Lyocell by Sateri product will be demonstrated at the DTG exhibition over February 20-23, 2025, at the International Convention City Bashundhara, Dhaka. Under the theme “Experience Lyocell by Sateri, Feel the Difference”, APR will invite spinners, garment makers, and all partners within the textile value chain, to explore the wide-ranging, sustainable application of Lyocell by Sateri and collaborate on cutting-edge solutions.

This marks APR’s third consecutive year participating in DTG, reinforcing its commitment to supporting Bangladesh’s textile and garment industry. At the DTG exhibition, APR - which has more than 50% of the viscose fibre market share in Bangladesh - will highlight the development of Lyocell by Sateri specifically tailored for traditional Bangladeshi attire, including kurta, sari and three-piece suits.

Sachin Malik, Head of Commercial, Asia Pacific Rayon, said: “This year, we’re excited to showcase how Lyocell by Sateri offers a unique blend of comfort, sustainability, and aesthetic appeal, particularly suited for traditional Bangladeshi attires. We believe lyocell will be a game-changer and help establish Bangladesh as leading hub for sustainable textiles”.

Tapan Sannigrahi, Vice President, Marketing and Downstream Development, Asia Pacific Rayon, added: “We are eager to demonstrate how the versatility of Lyocell by Sateri fibres can support the industry’s move to more sustainable practices, all while maintaining the highest standard of quality, comfort, and style. The DTG is a valuable platform to explore collaborative opportunities with local manufacturers”.

Visit APR booth at Hall 3-125 to learn more about Lyocell by Sateri sustainable properties, and its suitability for a wide range of applications.

Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.

Fibre2Fashion News Desk (HU)